Cognitive dissonance affects our lives in a multitude of ways, often causing conflict and confusion.
When it comes to relationships, cognitive dissonance can be particularly perplexing. People in romantic relationships often don’t realize the role this dissonance plays in interactions with their significant others. While an occasional lack of harmony is to be expected in any partnership, folks in unhealthy and abusive relationships may experience constant dissonance.
In many cases, however, cognitive dissonance can be helpful, allowing individuals and couples to tap into their values, beliefs, and desires and understand better how these things relate to their behaviors and interactions. This journey can be enlightening and often brings couples closer together.
If you’re eager to learn more about cognitive dissonance and how it affects you and your relationships, read on to learn the history of the theory, common examples of cognitive dissonance, and information about additional resources.
Cognitive Dissonance Defined
So, what exactly is cognitive dissonance? This internal conflict is essentially a discrepancy between our attitudes/beliefs/values and behaviors. Perhaps the best way to further explain the theory is with a common example: Even though over 16 million Americans live with a smoking-related disease, more than 34 million people currently smoke in the U.S., according to the Center for Disease Control and Prevention (CDC). The vast majority of people who start smoking have no trouble comprehending that the habit could harm or even kill them. Yet, the understanding that smoking is bad for their health isn’t enough to dissuade them from picking up the habit.
The History Of Cognitive Dissonance Theory
The roots of the cognitive dissonance theory are truly fascinating. Back in 1957, psychologist Leon Festinger introduced the theory. The researcher explained that, as humans, we live with an innate need for cognitive consistency. When a lack of harmony occurs between our beliefs, values, urges, and behaviors, an uncomfortable internal struggle arises. The desire to decrease this discomfort drives us to either change our beliefs or behavior, seek out new information to set our minds at ease, or diminish the importance of our beliefs and values. For instance, if smoking doesn’t align with a smoker’s values, he might choose to stop smoking, conduct research with the hope of proving that smoking isn’t harmful, or ease his discomfort by justifying the behavior. He might think, “Nobody lives forever. I might as well enjoy this only vice.”
Festinger’s interest in the theory of cognitive dissonance was born from his observations of the Seekers-a now-infamous UFO cult. Many of the religious group’s members gave up their jobs, families, money, and personal belongings while waiting for a prophesized flood that would supposedly cause the apocalypse. Although it seems unfathomable that any rational individual would willfully join such a group, members were slowly conditioned and alienated from their friends and family. When the flood didn’t occur on the prophesized date, members dealt with the cognitive dissonance in various ways. Some men and women left the cult and attempted to return to their former lives, but others became increasingly fanatical, believing that their faith had prevented the world-ending flood.
As you can see, cognitive dissonance can impact people in some life-altering ways, so it probably comes as no surprise that this dissonance can deeply impact our relationships.
The Effects Of Cognitive Dissonance In Romantic Relationships
Compromise is necessary for virtually any relationship. While deciding where to vacation or which board game to play won’t necessarily cause much dissonance, continuously compromising or ignoring one’s core values or desires to please a partner often results in internal conflict and relationship problems.
Most of us have a list of qualities and values we look for in a potential partner when we’re dating. Perhaps your ideal mate loves children and wants to have a big family. Let’s say you have great chemistry with a man you met through a mutual friend. Nearly all of your values align, but he’s not keen on having kids. He’d much rather travel the world, which you think you’d also enjoy. Despite your longtime desire to have a large family, you convince yourself that a life filled with travel will ultimately be more fulfilling. Deep down, you know that being a parent is more important to you than globetrotting, but you ignore the red flags to calm the dissonance you’re experiencing.
Cognitive Dissonance And Infidelity
Another prime example of cognitive dissonance in relationships occurs when infidelity occurs despite the deep-seated belief that cheating is hurtful and wrong. Often, the person cheating justifies or diminishes the behavior to relieve discomfort. Ironically, the affair may have started due to cognitive dissonance in the committed relationship.
There’s a disconnect between reality and how the cheating individual perceives herself, her partner, and her relationship in many cases. Cognitive dissonance also occurs within the person who learns his partner is cheating. This clashing of head and heart in both people often makes it difficult to make rational decisions and move on as a couple. Many duos turn to a couple’s therapist to help navigate the relationship after one or both partners are unfaithful. More on this later.
When Cognitive Dissonance Is Helpful
In some cases, cognitive dissonance can provide us with a much-needed reality check. Some people have a long list of personality traits, values, and other factors they’re looking for in a partner, and they’re unwilling to settle for anything less. The problem? This perfect person likely doesn’t exist, and without compromise, no potential partner will meet these unrealistic expectations.
For instance, let’s say a single man is looking for a partner who values financial security, time with family and friends, and shares his love of football. He goes on several dates with a woman he meets on a dating app. They have similar values and plenty of things in common. Most importantly, she prefers financial stability to shopping sprees and loves spending time with her family and group of friends. The problem? The woman has never been to a football game and has no interest in the sport, but she appreciates the man’s enthusiasm. She wouldn’t mind accompanying him to the occasional game.
At this point, the man must make a decision. Should he continue to date this woman whom he can see spending the rest of his life with, or should he move on and attempt to find the “perfect” football-loving woman?
While cognitive dissonance often plays out in new relationships, it also creeps into long-term relationships, including marriages. Change and growth are normal, and at some point, most couples will deal with conflicting beliefs or values. In these cases, communication is key. The problem? Many individuals and couples struggle to communicate effectively. Later in this article, you’ll find a list of helpful resources for effective communication.
The Role Of Cognitive Dissonance Plays In Unhealthy And Abusive Relationships
In unhealthy and abusive relationships, victims often question their perception of their abuser and the relationship as a whole. When the abuser’s mood shifts abruptly, the victim is filled with confusion, and cognitive dissonance comes into play. While the victim loves the abuser and fears being apart, she knows deep down that the abuse cycle will continue. These contradictory thoughts and feelings perplex the victim, making her feel anxious, frozen, and unable to make rational decisions. To calm the storm inside her, the victim might justify or downplay her abuser’s behavior. This often becomes a vicious cycle that is incredibly difficult to break. In most cases, a trusted individual must validate her feelings and confirm her reality before the victim can break free for good.
Individuals who are currently in unhealthy or abusive relationships and experienced abuse in the past can greatly benefit from confiding in caring professionals. An online therapist with Regain can help regardless of where you are in your healing process.
Resources For Personal Growth And Building/Maintaining Healthy Relationships
In addition to online therapy, there are many other great resources available to help you build and maintain healthy relationships. Tried-and-true favorites include:
Learning To Tolerate Cognitive Dissonance
While cognitive dissonance is a normal part of living, it doesn’t have to wreak havoc on your everyday life. Armed with the information and resources in this article, you can make strides towards finding harmony in your relationships. Simply being aware of the imbalance that naturally occurs when attitudes, beliefs, and values don’t correlate with urges and behaviors can positively change.
As Buddhist author Robert Thurman once said, “Wisdom is tolerance of cognitive dissonance.”
“Working with Ralph was a great experience for me and my boyfriend. My boyfriend was apprehensive about any form of therapy, but Ralph’s approachable and non-judgmental demeanor made it easier for my boyfriend to be receptive to him. He cited a lot of techniques and had us learn and use them in our communication. What helped a lot was also the small attainable goals he helped us set that we actually achieved, which made us feel productive without feeling overwhelmed. He’s very flexible with his schedule and always checked in to see how we were doing. I would highly recommend him to any couple who could use some guidance.”
“Anet is very competent at her job. She is trustworthy, doesn’t “take sides”, asks great questions, is empathetic, and has helped my boyfriend and I in more than just our direct relationship issues… She is also familiar with addiction, that my bf was dealing with. My BF and I have grown significantly closer since we have had our sessions with Anet over the last few months. We understand each other’s needs much more now, and as a result, we don’t accidentally hurt each other like we used to do. I highly recommend choosing Anet as your counselor.”
Frequently Asked Questions (FAQs)
What is cognitive dissonance in relationships?
Cognitive dissonance in relationships is when our attitudes or beliefs regarding the relationship and our partner differ from our behaviors. When we recognize cognitive dissonance in ourselves, that can be an opportunity to dig further into how to resolve it in healthful ways. This can give us deeper insight into who we are, what we’re willing to change for the better, including what’s best for us, and areas that need a little more work.
The psychological discomfort we feel when we experience cognitive dissonance can spur us to make informed decisions . . if we’re open to them.
What are examples of cognitive dissonance?
Some examples of cognitive dissonance in relationships are cheating and abusive behavior, as previously mentioned in the article, showing unsupportive behavior, and being unwilling to compromise. A partner believes that for a relationship to work, both partners must be supportive. Yet, the other partner isn’t supportive. What now? Either rationalize that partner’s behavior and continue to stay in the relationship or take action to improve the relationship or maybe even leave the relationship. By addressing the cognitive dissonance, you’re attempting to resolve or reduce the dissonance to ease the inner conflict you feel.
Similarly, a belief that compromise is at the heart of a peaceful relationship might spell chaos if the other partner refuses to compromise. What are the choices? Adjust one’s belief about compromise to being overrated for a relationship to work or rationalize the partner’s behavior or take action. Again, something needs to be done to ease that inner conflict.
How do you help someone with cognitive dissonance?
It can be difficult to help someone with cognitive dissonance. Just as you are tied to your beliefs, so is the other person. For example, if your partner drinks to excess and you suspect that they might have an addiction, convincing your partner of this will be difficult. Your partner might cite many reasons for the drinking (ex. stress at work or from lack of work) and might even blame you for exaggerating the issue of drinking or being the cause of it. Your partner will only take action to resolve or reduce their cognitive dissonance when the psychological stress causes greater distress.
Pointing out cognitive dissonance in someone else and having it come from genuine concern and is presented as such might be more receptive than starting a fight with “You always say you believe this, but you do that.” This delivery is certain to shut down communication. However, even when delivered with kindness and respect, constructive criticism might be hard for some people to take and could cause resentment.
What is cognitive dissonance explain with personal examples?
When teenagers are learning to drive, they might be shown film footage of accidents involving teens who had been drinking or texting. Teenagers watching the footage might be horrified, but they also might think that it could never happen to them. Likewise, someone committing a crime could think that they would never go to prison for the crime – that somehow the crime will be excused, and they won’t be held accountable for it.
Another example of cognitive dissonance is when someone sexually harasses someone else in the workplace while firmly believing that all people should work in a harassment-free work environment.
Cognitive dissonance can happen with the public and their views of public figures who are powerful and wealthy and where the public even grew up idolizing them. Think Michael Jackson, Woody Allen, Bill Cosby, and Kevin Spacey. Many people refused to believe the survivors and instead believed the perpetrators – cognitive dissonance could be dangerous.
Why is cognitive dissonance bad?
When we experience psychological distress from cognitive dissonance, that can have an impact on our health. Feeling stress can cause us to act out, such as with anger or aggression. We can also sleep less, eat unhealthily and forgo exercise. Healthily resolving cognitive dissonance or even reducing the dissonance can help us live a healthier lifestyle.
Even though cognitive dissonance affects us, we can do some things to lessen that effect. We can critically examine why we have dissonance. In other words, taking a step back and asking who, why, how, when, where and what (whichever ones apply to the dissonance) and then work toward that consistency between beliefs and feelings and behavior rather than acting impulsively.
We can talk to friends or counselors or write about our experience with cognitive dissonance. We can also maintain our exercise and diet programs rather than plummet into negative emotions that will surely sabotage our efforts to discover ways to resolve or reduce the dissonance.
Is cognitive dissonance the same as hypocrisy?
No, cognitive dissonance and hypocrisy are not the same concepts. As already mentioned, cognitive dissonance causes psychological distress, which needs to be resolved or reduced. This is done to have more consistency between our beliefs and feelings and our behaviors. Hypocrisy, on the other hand, is “not practicing what you preach.” Cognitive dissonance can result from this, which can encourage the person to change. A classic example of hypocrisy is a religious person who advocates monogamy but is engaged in extramarital sexual relationships.